Welcome to the Social Circus
Being online is not enough. Having a website, a product, a voice, or an opinion means nothing unless it is found by others. From the word go the name of the game has been about the tools for finding stuff, and the means for being found (by those same tool and their users).
Google is clearly dominant, and looks to stay the way for the while, but the younger social sites are uprooting not just how things are found, but through which channels. The impersonal ads, or powerhouse search engine optimization campaigns are quickly being replaced by 'likes' and 'check-ins'. Why? Because when it comes down ot it, we're all more likely to listen the opinion of someone we know rather than an ad agency.
Now that critical mass has been reached (over 800 million people use Facebook!), the social media sites do not just have a quality advantage, they have the sheer numbers to back up the fact that social media is the premier channel for promoting. Anything. Not just your personal posts, but much more importantly (for us), your business.
Now Get to Work
The numbers are astounding, and show no sign of letting up. People cannot get enough of online socializing. Not only are social media visitors highly loyal, they also tend to stay on the sites for very long amounts of time. Much longer than they would for any store or business site. Do you need to make sure your business or product or special is broadcast? Then get in front of those social eyeballs. Better yet, get them to Like you. Them and their friends. And their friends. And their friends...
Some people love social media, some hate it. However, from a pure business marketing perspective, using Facebook, Twitter, Google+, LinkedIn, Groupon, StumbleUpon, Pinterest, foursquare, and so many more is a no-brainer. Control your campaigns, target your audiences, and at the same time work your Likes organically. At the very least, be present, and look good. It's a lot less expensive than traditional media, and you're able to reach who you want, when you want, where you want.
No Free Lunch
Sounds great right? It is — but there's no such thing as a free lunch. Managing your social presence requires the will and discipline. It's not something you want to start, and then forget. Nothing quite says 'later' than a dead blog, empty wall, or 3 Likes. Your competition is only a click away, you'd best look good.
ZWARM can help you pick the correct social venues, and explain the who/what/how/why of social media marketing. We will explain which outlets are good for which audiences, how to use them, and the best strategies for leveraging the exponential power of networked circles.
ZWARM also helps your team keep up with the posts, sharing, links, ads, photos, tagging, coupons and more. Let's face it, not everyone has the time to manage their various walls. We can take of all that too. No auto-feeds, or outsourcing. Savvy valuable posts on your walls by articulate well-informed (and witty) humans. Get online, formulate a plan, and don't fret about keeping up the work.
ZWARM can do this all for you, for a good deal less than you think. Reliable social posting and reporting on a no-contract basis. What have you got to lose? Contact ZWARM at your convenience and we'll happily explain how you can make social media your ally, and drive customers to your products.