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Entries in templates (1)

Friday
Jan272012

Real Estate Agent Site Vendors

The following is (short) list of well-established site builders, all of them offering various levels of pre-built real estate agent site templates. The range in pricing and features goes from free to fairly expensive premium broker packages. Take your time, check them all out. Make sure whatever you choose, you're getting the design, features, and control you want for your web presence.

 

Key Issues

Remember to keep the following key issues in mind when selecting a template vendor. 

Site Flexibility — It's your site, you should be able to control its looks and content. When considering template solutions, make sure you can easily edit content, photos, design, and even structure (pages, sections, etc.).

Pricing — in addition to potential setup costs, remember to also consider the ongoing monthly fees.

MLS Search — Before signing up with any vendor, verify that they offer MLS search tools for your region's MLS. All the vendors have a page somewhere on their site where they list all the MLS's they already work with.

CRM Tools — Many of the agent site template firms are also offering additional tools for agents to help them stay in touch with their clients. Mass emails, lead tracking, etc. etc. 

Mobility — Real estate agents don't spend much time behind a desk. Ideally you'd be able to manage your online presence (and CRM data) from anywhere. Smartphone, iPad, etc. -- check each vendor to see what they offer.

Customer Service — And perhaps most importantly, don't forget to take their customer service into mind. Nothing is quite so frustrating as trying to fix a web/tech problem when the tech support is indifferent, or worse, incummunicado.